Gud Tonics is the fun one, handcrafted kava tonics for good times, good energy and better company. I built a sun-soaked indigo-and-gold brand with lifestyle-led storytelling, custom packaging design and a bright storefront that feels like a vacation.
I designed the product identity as well as the store, including the "Baja Bliss" herbal-elixir bottle shown here, with its custom GÜD wordmark, surf-and-van illustration and print-ready shrink-sleeve artwork.
Designing the physical product and the digital storefront together keeps the brand tight: the same palette, type and playful energy carry from the bottle in your hand to the hero on the homepage.
