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B2B Wholesale Portal · Shopify
Live · rebelxbrands.com

Five Brands.
One Wholesale Partner.

RebelX is the parent house-of-brands behind GRH, King K, Gud Tonics and more, and its B2B wholesale portal. I built a conversion-focused storefront aimed at licensed retailers and distributors: a fast application flow, a browsable catalog and net-terms messaging that closes accounts.

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rebelxbrands.com
RebelX Brands wholesale portal homepage
Five Brands. One Wholesale Partner.
rebelxbrands.com
5
Brands under one roof
184+
SKUs in the catalog
24h
Retailer approval window
4.9★
Retailer trust rating

Figures reflect the live site's messaging, swap in your latest numbers anytime.

The brief

Sell to buyers, not browsers.

Wholesale is a different game to DTC: the visitor is a licensed retailer deciding whether to open an account. The site had to qualify fast, build trust and remove friction, "approval in 24h," "net-15 available," "ships from the Philippines", then push straight to the application.

It also has to represent the whole house of brands cleanly, so a buyer can see the full range they'd be stocking in one place.

What I shipped

Highlights of the build

  • Conversion-first hero. "Five Brands. One Wholesale Partner." with dual CTAs, apply, or browse the catalog, and an explainer video.
  • Trust engineering. Ratings, "trusted by U.S. retailers," net-terms and fast-approval messaging placed exactly where buyers hesitate.
  • Wholesale application flow. A streamlined path from landing to "apply for wholesale" built to capture qualified accounts.
  • House-of-brands catalog. One place to browse the whole family, kratom, kava and botanicals, with programs and pricing.
  • Buyer login & portal. A returning-buyer experience distinct from the public marketing site.
  • Premium B2B identity. Black-and-gold with a crown mark, authoritative enough to anchor five consumer brands beneath it.
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