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Tools & Stack

The stack behind
the brands.

The platforms and tools I use to design, build, rank and grow each store. One operator, comfortable across the whole toolchain, from Liquid and Figma to Ahrefs and Klaviyo.

Commerce & platform
S

Shopify

Custom themes, Liquid, product architecture & checkout for all four stores.

A

Authorize.net

Payment gateway integration for compliant, high-risk-category checkout.

B

Shopify B2B

Wholesale portal, buyer login and net-terms flow for RebelX Brands.

Reviews & apps

Reviews, rewards, affiliate and subscription apps wired into the storefronts.

Design & brand
F

Figma

Brand systems, UI design, packaging artwork and design libraries.

C

Canva

Fast social and marketing creative on top of the core brand kits.

Ps

Adobe

Photoshop & Illustrator for photo retouching and print-ready vector art.

Product renders

Clean bottle and packaging renders for PDPs, ads and this portfolio.

SEO & analytics
Ah

Ahrefs

Keyword research, rank tracking, backlink and competitor analysis.

G

Search Console

Query, coverage and Core Web Vitals monitoring for every domain.

GA

GA4

Traffic, funnel and conversion measurement across the stores.

T

Tag Manager

Clean event, pixel and conversion-tag management without dev bottlenecks.

Marketing & ops
K

Klaviyo

Email & SMS flows, campaigns and segmentation for retention revenue.

M

Meta & Google Ads

Paid acquisition and retargeting to feed the top of the funnel.

N

Notion

Roadmaps, content calendars and the operating system behind the brands.

AI

ChatGPT & Claude

Content drafting, automation and AI workflows that speed up everything.

One person. The whole toolchain.

Design, build, rank, and market, without handing off between five different specialists.